Clarity · Trust · Outcomes
Websites for businesses close enough to drive to, and advisory for founders building something physical. Two different jobs, run the same way round: the risk sits with me at the front of it, not with you.
This page is showing the real hour and the real weather outside, and it did that by itself. Every site I build does the same.
Two kinds of work
They are priced differently, they are bought differently, and the pages behind them are written for different people. The prices are here rather than behind a call, so you can rule me out without having to speak to me.
I build it first, hand it to you on your own phone, and you decide after that. It keeps itself current with the season, the hour and the weather, so it stops being true a lot more slowly. Ten of them are already built for real places nearby, and nobody asked me to build any of them.
$2,000 to $5,000Then $75 to $175 a month to keep it current. Nothing owed until you have it.See the ten →If you're building something hard4 to 8 hours a month with whoever is carrying the technical decisions. I advise, I do not build, and that limit is the whole point: there is never a version of the answer where the thing you need happens to be the thing I would be paid to make.
$2,500 per monthThree month minimum. Then month to month, and you can stop at the end of any of them.What it covers →What both of them have in common
A shop owner and a founder are not buying the same thing. They are buying it from the same person, on the same terms, and those terms are the actual offer.
The website is built and in your hand before you owe me anything. The advisory call tells you whether I am useful to you before you commit to three months of it. In both cases you find out what you are getting while it is still free to walk away.
That you do not need the thing. That the timing is wrong. That somebody else is a better fit than I am. It costs me work every time and it is the only version of this that is worth paying for, because advice you cannot trust to be negative is not advice.
No junior engineers, no analysts you have never met, no team behind me that needs keeping busy. You always know who you are talking to. It also means I can only be in so many rooms, which is worth knowing before you call rather than after.
Trust is earned, not assumed. This is me earning it first.
Also here
Neither is a lead magnet and neither asks for an email. They are the cheapest way to work out whether you would want me anywhere near your business.
Where this comes from, what I will not do, and the limits of one person working alone. Written to be useful even if you decide against me.
PodcastConversations about what building actually costs and what it takes to start over. The least filtered version of how I think about all of this.
If it is a website, the name of your shop is enough to start with. If it is advisory, tell me the decision you keep turning over. I take on local work in Stow, Maynard, Hudson, Bolton, Harvard, Concord, Acton, Boxborough, Marlborough; advisory is not geographic.
Peter Ferreira
Every site shown on this page is an unsolicited demonstration build. Business names, addresses and details are used to illustrate a proposed design and imply no affiliation with, endorsement by, or engagement of Ferreira CTO by those businesses. Requests for removal are honored immediately: peter@ferreiracto.com.
The name and the town is all I need. I'll build the site and bring it to you. Nothing to pay, and no hard feelings either way.