Build Anyway
Ten demonstration sites for farms, shops and family businesses near Stow. Nobody hired me to build them. Open one on your phone, the way one of your customers would.
Right now this page is showing the real hour and the real weather outside, and it did that by itself. Every site below does the same, so your customers always find something current and you never have to touch it.
Before you price one out
Most people file a website under advertising: a cost, a brochure, a thing you hand to whoever comes in cheapest and then can't change. That is the wrong drawer. Almost everyone who walks through your actual door looked at a phone first and decided you were worth the drive.
That decision gets made at nine at night, on a couch. Someone hears about you, looks you up in bed, and works out whether Saturday is worth the drive. They are not weighing you against the shop down the road. They are deciding between going and not going.
Which is why a page that is right today beats a page that is handsome. A beautiful site that still lists last spring's hours costs you the person who drove out and found you closed. They don't call to complain. They just don't come back.
And you already know how hiring someone for this usually goes. Money up front. A few weeks of waiting. Hoping you like what shows up. Then you find out that changing one sentence means another invoice and another wait, so you stop asking, and the page quietly stops being true.
So I do it the other way around. I build the whole thing first, you use it on your own phone, and you decide after that.
One less thing on your list
Most small business websites are right for about a month. Then the hours change, the season turns, and nobody has time to go fix it, so it sits there telling people about last spring. Yours keeps up with the calendar, the hour and the weather on its own. Nothing to log into, nothing to learn, nothing to forget.
In September the page leads with apples. In December it leads with wreaths. It does that by itself, so people show up expecting what you actually have, and you stop fielding the same phone call all week.
Live · …The early crowd gets a bright, clear page. Someone checking from bed at night gets a soft dark one. It sounds like a small thing, and it is the difference between finding your hours and closing the tab.
Live · …When the forecast turns, your page leads with what's good indoors instead of what needs sunshine. Same customers, a new reason to come, and you never touched a thing.
Live · …Built before anyone asked
Every one is live on the web and built for a real place — the design, the words, the pages. They are demonstrations rather than delivered sites: the front is all there and nothing is wired up behind it. That is deliberate. It is a canvas to work from, not a finished thing you have to take or leave. Open any of them on your phone the way one of your customers would.
Read this first. These are demonstrations, not client work. I pick a business I'd like to work with and build the whole site before I ever knock on the door, because it is a lot easier to react to something finished than to picture it from a quote. So none of the businesses named here hired me, paid me, reviewed this or endorsed it. Most owners haven't seen their site yet, and a few don't know it exists. Everything in them comes from public information about a real place, arranged to show what that place could look like online. If one of these is your business: it's yours if you want it, and it comes down the same day if you'd rather it did. One email settles it either way.
Three steps, and you can stop at any of them
No quote to approve, no deposit, no contract to sign before anything exists. You open it on your own phone, and then you decide. The risk in this normally sits with you. Here it sits with me.
I learn your business, write the words and build the site. Not a sketch and not a slide deck — real pages you can open and move around. It is a demonstration rather than a delivery: nothing is wired up behind it yet, no ordering, no booking, no email going anywhere. At this point you have paid nothing and agreed to nothing. I build it anyway, before anyone asks, because it is a lot easier to react to something real than to picture it from a quote.
I come to you and hand it over. Tap through it, show your staff, tell me what's wrong. I'll fix it while we are standing there.
If it's right, we agree on a price and a date, and then I finish it properly — the booking, the ordering, the form that actually reaches you, whatever your business needs behind the page. It goes live on your own domain, in your name. If it isn't right, you keep the link and it cost you a cup of coffee.
Trust is earned, not assumed. This is me earning it first.
Before you have to ask
A build runs somewhere between a couple of thousand and five, and most land in the middle. Keeping it current afterward is $75 to $175 a month, depending on how much moves through your year. A farm with a season changes more than a barber shop does.
None of it is owed until you have seen it on your own phone and decided you want it. I am putting the number here so you never have to be the one who asks.
I'm in Stow and I only take on places I can drive to: Stow, Maynard, Hudson, Bolton, Harvard, Concord, Acton, Boxborough, Marlborough. Text me the name of your shop and I'll take it from there. No form to fill out, no sales call, no pitch.
Peter Ferreira
Every site shown on this page is an unsolicited demonstration build. Business names, addresses and details are used to illustrate a proposed design and imply no affiliation with, endorsement by, or engagement of Ferreira CTO by those businesses. Requests for removal are honored immediately: peter@ferreiracto.com.
The name and the town is all I need. I'll build the site and bring it to you. Nothing to pay, and no hard feelings either way.